PR & Media AI Search Performance
Press releases, KOL posts, forum buzz — does AI actually read them?
A tracking target doesn’t have to be your own site. Set the URL of a press release or media placement as the project target, and measure how many times each AI engine cites it, in answering which questions, and whether it brings a positive or negative narrative.
- Track a single article URL as the target — validate piece by piece
- Media, UGC forums and reference wikis broken out by type
- Compare citation and sentiment shifts before and after a campaign
The coverage report is in — but no one knows if AI took it in
The value of media coverage has been stuck on pageviews and outlet counts.
- A press release went to 20 outlets — you don’t know which few AI actually treats as a source.
- Forum and community buzz shows discussion counts, but not whether it reached AI’s answers.
- After a campaign, the AI-visibility section of the results report can only say “monitoring continues.”
Five ways to validate
Set a single article as the tracking target
A project can track a domain, a subdomain or a specific URL. A Yahoo news piece, a magazine placement or a blog collaboration can each be its own project, with independent keywords and prompts.
Single-page citation validation
Use the URL-citations tab to see how many times each AI engine cited that article — the most direct answer to “has AI recognized this content.”
Media friendliness audit
Citation analysis reveals which domains AI cites most, and which of them speak well of you. Those are the PR placements worth doubling down on; domains where competitors keep appearing reveal a rival’s media strategy in reverse.
UGC & forum share of voice
The domain-type distribution breaks out UGC forums on their own, showing how much of the citations in your category come from community discussion.
Before-and-after comparison
The daily sentiment trend and the month-over-month comparison in the monthly report let you verify whether a press release or campaign helped AI mention and sentiment.
Who it’s for
PR firms / media agencies
Add AI citation rate to the results report as a new deliverable.
Brand PR & brand teams
Validate the annual media budget allocation, and catch negative narratives before they spread.
Content marketing / word-of-mouth teams
Assess how much of forum, community and KOL content makes it into AI answers.
Screenshots
You might be wondering
QIf my placed article isn’t cited, does that mean it didn’t work?
Not necessarily. AI engines need time to recognize new content, and whether it gets cited also depends on page structure. Track it for several weeks and compare against the other outlets in the same batch.
QCan I track someone else’s media?
Yes. Add it as a competitor or watch target in the project settings, and citation analysis will include its domain in the tally.
QHow many articles can I track at once?
It depends on your plan’s project and keyword quotas; you can check the remaining allowance in usage records.
QHow is this different from a regular social-listening tool?
Social listening looks at where people discuss; this looks at whose content AI adopts when it answers. You can use both, but decision-making influence is already shifting to the latter.
Tell us what you need
Our team will get back to you as soon as possible to schedule a live demo.